And if your technical SEO is suffering, your on-page SEO efforts may all be in vain. Learn more about image SEO and video SEO with our in-depth guides. A medical article needs professional language, while a cooking blog can be more conversational. If someone asks “what is concept” give the definition immediately.

Just remember, having a descriptive URL is just as important, so don’t cut down on URL length if it means sacrificing the URL’s descriptiveness. You may recognize some auto-generated content by how little it makes sense when read — they are technically words, but strung together by a program rather than a human being. This understanding of on-page elements sets the stage for a detailed review through the checklist, ensuring each aspect is optimized to enhance your B2B site’s SEO and user experience. Though not a direct ranking factor, meta descriptions provide a summary of the page content.

For the best on-page optimization, it is good to use focus keyword in these elements:

This tactic is one of the most crucial on-page SEO techniques because it impacts whether people click on your listing. If you run a local business, use your address and location-based words throughout your website. This will help search engines know to show your site to potential clients in your geographical area. Even if your business isn’t location-specific, it’s important to clearly display your contact information on every page of your site.

Advanced On-Page SEO Techniques

It takes seconds to get valuable insights on your most profitable keywords. Despite its strengths, Jetoctopus falls short on all-encompassing SEO tools, as it focuses primarily on log file analysis. Jetoctopus might not fit all budgets, especially considering the tool’s focused SEO Anomaly functionality. That said, SE Ranking might not be the go-to tool for PPC campaigns, as it focuses primarily on SEO functionalities.

Include Your Keyword in Your URL

• Google uses them to understand what your page is about to better match the intent behind a given search query.
• Each page must have a unique title that will help search engines, and users understand what the page is about.
• You want to reach your SEO goals, and we want you to reach them too.
• And to top it off, you get real-time log file processing which constantly delivers an updated feed coming from various search engines including Googlebot, Bing, Yandex, and more.
• Schema markup is a type of code you put on your website to help search engines understand your content better.

You can get a quick benchmark of how fast your site loads with Google’s PageSpeed Insights. Or, if you have an account on Semrush, you can also check your speed with a free app from the Semrush App Center called Website Checker. If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification. We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge.

On-page SEO is one of the three main SEO branches, which include technical and off-page SEO. The three practices work cohesively, so it’s ideal to cover each when possible. Use Semrush’s On Page SEO Checker to do this quickly and easily. It analyzes your pages against top-ranking competitors and provides actionable on-page SEO ideas. Streamline your on-page optimization process by identifying exactly what each page needs to rank higher in search results.